What is Single Source of Truth?

Accurate and prompt management of data is critical for decision-making, but huge amounts of data can be overwhelming and difficult to process. A single source of truth (SSOT) is a concept that bridges this gap by providing a centralised repository encompassing an organization’s complete, accurate, and most recent data. This integrates all data to be standardised and accessible by every member of the team. An SSOT simplifies and expedites the process of making data-driven decisions by having a single point of reference. It also prevents data errors and helps save time looking for which data to use.